Sunday pre-conference session new this year

Seasoned practitioners won’t want to miss this seminar: Powerful Leadership. Seminar summary: In today’s ever-changing world, being a leader means you must be open to change. Not only in what you do, but how the world defines what you do. Judith Phair will share stories and insights to teach seasoned practitioners easy tips to remain at the top of their game. New paradigms for leadership mean that we must be open to new and different things, sometimes things we never imagined would ever be part of our profession. Today being a leader doesn’t measure how much you know, but how we adapt and remain open to opportunity.

Talk about powerful! Our new Sunday afternoon session speaker has held some powerful positions. Judith Phair, APR , Fellow PRSA, is vice president of communications for the Graduate Management Admission Council, an association of 154 top graduate business schools around the world. She is immediate past president and CEO of PRSA.

Since beginning her career as a newspaper reporter, Phair (pronounced “fair”) has moved on to work in public relations and advancement for universities such as the University of Michigan, as vice president for institutional advancement at the University of Maryland Biotechnology Institute, as assistant dean of external relations at Johns Hopkins University, Baltimore, and as vice president for public relations at Goucher College, Baltimore.

Phair was most recently vice president for public affairs at the Council on Competitiveness, a nonpartisan, nonprofit Washington, D.C.-based association of corporate chief executives, university presidents and labor leaders working together to set a national agenda for U.S. leadership in global markets, technological innovation and education. She has written and spoken extensively on public relations and marketing issues in the United States and abroad, including China , Italy , the United Kingdom , and Croatia .

2007 SPRF/PRCA Conference Schedule

Sunday, Sept. 16, 2007

Early Conference Registration
Sponsored by the Mobile Area Chamber of Commerce

Pre-Conference Leadership Training

Speaker: Judith Phair, APR, Fellow PRSA

Topic: Powerful Leadership

Monday, Sept. 17, 2007

Opening Session Keynote

Speaker: Jim E. Lukaszewski, APR, Fellow PRSA

Topic: PR To the Rescue: When All Heck Breaks Loose

Sponsored by Springhill Medical Center

Break Sponsored by the Cunningham Group

3 Concurrent Sessions

Session A Repeat

Speaker: Jinx Coleman Broussard, Ph.D.

Topic: Trends in PR and What it Means in Education today

Session B

Speaker: Greg Stroud

Topic: Brave New World : PR in the Age of Consumer-centric Media

Session C

Speaker: Dwight Orr

Topic: The Bottom Line: PR Analyzes Media Impact

PRCA Conference Promotion

3 Concurrent Sessions

Session A Repeat

Speaker: Jinx Coleman Broussard, Ph.D.

Topic: Trends in PR and What it Means in Education today

Session B Repeat

Speaker: Greg Stroud

Topic: Brave New World : PR in the Age of Consumer-centric Media

Session C Repeat

Speaker: Dwight Orr

Topic: The Bottom Line: PR Analyzes Media Impact

Tuesday, Sept. 18, 2007

General Session Keynote

Speaker: Judy Culbreth

Topic: How to Baby Your Contacts

Sponsored by White-Spunner Construction, Inc.

3 Concurrent Sessions

Session D

Speaker: Pam Middleton

Topic: Connecting the Dots: Using Everything You Know To Be An Exceptional Communicator

Session E

Speaker: Jeffrey Black, APR

Topic: Become a PR Super Spokesperson

Session F

Speaker: Josh Hallett

Topic: Getting Social Online

Break Sponsored by the Godwin Group

Lunch & Lanterns (SPRF Awards) SPRF Annual Meeting
Sponsored by Ciba

3 Concurrent Sessions

Dinner & Awards (PRCA Medallions & Student Awards)
Sponsored by Alabama Power Company